Labyrinth Cinematic Solutions, one of Indias leading visual effects solutions provider has recently completed work on an extremely complex and visual effects heavy television commercial, involving state-of-the-art motion capture techniques, in collaboration with Los Angeles, USA based motion capture facility, House of Moves. House of Moves is an Industry leader in the field of Motion capture and has worked on several marquee titles such as Tron legacy, Super 8, Gears of war 3, Call of duty and Halo among many others.
Conceptualized by JWT India for a leading FMCG brand, the project was further developed and detailed by Labyrinth through a rigorous and gruelling pre production protocol which included story boarding, look development, environment creation, shot breakdowns, budgets etc. As the final details of the project took shape it was determined that Motion capture would be the most efficient option as traditional animation would have pushed up timelines and resultantly the budgets.
"Motion capture is the future of animation. With the benchmark being pushed for realistic and high quality animation, the most efficient and impactful option for achieving the ever increasing standards is Motion capture" Said Siddhartha Jayakar, CEO & Co-founder of Labyrinth Cinematic Solutions. While the creative vision to execute complex VFX projects is present in India, there is a severe lack of high quality Motion capture specific physical Infrastructure. This is where House of Moves came in with its robust and tested motion capture pipeline.
Each and every aspect of the project was meticulously planned by Labyrinth's team. Armed with detailed and exhaustive movement boards, the team headed to LA for the Mo cap shoot which was streamed live to the team/clients in India. Using the data gleaned from the shoot, artists at Labyrinth proceeded to build on it by incorporating the shoot material into their animation pipeline. The final compositing and delivery was done out of Mumbai, thereby enabling the delivery of an international standard film at a fraction of international costs.
"This collaboration represents a paradigm shift for Indian clients, as it brings international standard motion capture services to their doorsteps by making it more accessible and affordable. We at Labyrinth are super excited about the collaboration and are extremely keen to establish high quality and cost effective motion capture as the industry standard in the Indian market as well." Said Siddhartha about the scope and vision of visual effects industry in India.